Duration: 7 minutes 45 seconds
Website Not Ranking on Google? 3 Fixes to Boost Traffic in 2025
Website traffic down? Fewer calls and leads than last year? You’re not alone. Business owners everywhere are asking: “Why is my website not ranking on Google?” In 2025, the answers are clearer than ever. In this post, I’ll break down the 3 biggest reasons your traffic is dropping and exactly what you can do to fix it.
1. Google Algorithm Changes: The Rules Keep Moving
Google updates constantly. If your site hasn’t kept pace with Core Web Vitals, mobile-first indexing, speed, and HTTPS, you’ll slip down the rankings.
How to fix it:
- Test your site with PageSpeed Insights.
- Switch to HTTPS with a free SSL from Let’s Encrypt.
- Cut oversized images down to ~100 KB for faster loads.
- Check mobile-first usability with Google’s Mobile-Friendly Test.
Even small speed boosts can keep half your visitors from bouncing.
2. Weak SEO Signals: Make It Obvious You Belong
Even if you’re indexed, weak SEO keeps you invisible. Google wants to know: are you relevant and trustworthy?
- Keyword-rich title tags & meta descriptions with your service + location.
- Use semantic HTML (headings, alt text, internal links).
- Target long-tail searches like “website not ranking Google” or “how to get traffic to your website fast.”
- Strengthen authority with backlinks from Google Business, Yelp, or niche directories.
Pro tip: focus on local SEO if you’re a service-based business. It’s low competition and high intent.
3. Conversion & Engagement Signals: Keep Visitors On Your Site
Google tracks user behavior. If people leave in under five seconds, your site signals low value—and rankings drop.
How to improve engagement:
- One clear CTA above the fold (like “Book a Call”).
- Run accessibility checks with WAVE or AXE DevTools.
- Use GA4 to track bounce rate and engagement time.
- Update messaging so prospects understand what you do in 5 seconds or less.
88% of users say they won’t return to a site after a bad experience. Fixing clarity and accessibility is fixing your conversions.
Evergreen Conversion Blueprint™
SEO fixes alone aren’t enough. That’s why I built the Evergreen Conversion Blueprint™ — a system for service-based businesses that combines:
- Credible Visibility – Appear in Google and build instant trust.
- Conversion Intake & Accessibility – Turn visits into leads with WCAG-compliant, conversion-first design.
- Ongoing Optimization – Keep improving so you never fall behind algorithm updates.
The result: a site that ranks, converts, and stays relevant year after year.
Final Thoughts
If your site isn’t ranking, it’s not bad luck—it’s fixable. Start with indexing, strengthen your SEO signals, improve speed and security, then focus on conversion and accessibility. That’s how you get back on top of Google.
👉 Apply for the Evergreen Conversion Blueprint™ to see if your business qualifies.