Sky Savona (00:00.066)
Have you noticed that your website traffic is down? Fewer visitors, fewer calls, fewer leads. You're not alone.

Business owners everywhere are asking, why is my website not ranking? Why is my website not showing up on Google? And why is my website traffic dropping? In this video, I'll break down the three biggest reasons why your website traffic is down in 2025. And more importantly, the exact steps to fix it. number one, Google algorithm changes. First, Google keeps changing the rules. If your site was built years ago and has not been updated, chances are it's not meeting Google's latest ranking signals. Things like Core Web Vitals, mobile friendly,

site speed and security are now non-negotiables. If your site is slow, outdated, and not secure, Google pushes your website down. In your traffic,

tanks. Here's what to do. We want to go to page speed dot web dot dev and type in your URL. We want to check your mobile score first. Google prioritizes that. It is very simple to use. It goes on a scale from zero to 100 and it's even color coded. I would say you're probably safe in 80s and above, but because I am who I am, every single website that I produce is in the 90s. So I don't really know what it would be like if it was less than.

Just saying, if your scores are poor, it is going to give you direct actionable steps that you can do to fix these problems. Unfortunately, they're a little bit technical in nature, in my opinion. But if you have a web developer or somebody that's tech savvy and knows how to build a website or configure one, I'm sure they can help you out. If your scores are poor, we want to make sure that those images are compressed. Switch to a faster hosting and make sure that you have your SSL certificate issued so your site is secure.

Sky Savona (01:37.88)
There's a lot of things that we can do. I'm just naming a few. Reason number two, user experience signals. Traffic doesn't just drop because of algorithms. It drops because of bad user experience. I know you don't want to hear it. I didn't either. When visitors land on your site and leave within seconds because let's say your design is confusing, clunky, outdated, no clear call to action. Google sees that as what we call a bounce rate and it lowers your visibility. This is why service businesses sometimes say, well, we had traffic, but it's gone.

Because the potential reason is your website wasn't optimized to keep people engaged. Also...

If you just publish a website and don't update it regularly, that's a big issue. So we want to make sure that we're consistently updating your website to keep your users engaged and turning those clicks into calls. So here's what I would do. I would open my website on my phone. I'd pretend I'm a new customer. And is it clear what it is that I need to do within the first five seconds? If it's not good chance, the customer will bounce. Our attention span is shorter than a goldfish. We want to place one strong call to action.